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"DTMC: an actionable e-customer lifetime value model based on markov chains ..."
Peter Paauwe, Peter van der Putten, Michiel C. van Wezel (2007)
- Peter Paauwe, Peter van der Putten, Michiel C. van Wezel:
DTMC: an actionable e-customer lifetime value model based on markov chains and decision trees. ICEC 2007: 253-262
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