"Consumer informedness and diverse consumer purchasing behaviors: ..."

Eric K. Clemons (2007)

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DOI: 10.1145/1282100.1282102

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Eric K. Clemons:
Consumer informedness and diverse consumer purchasing behaviors: traditional mass-market, trading down, and trading out into the long tail. ICEC 2007: 1-2

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