"Asymmetrical impact of trustworthiness attributes on trust, perceived ..."

Bessie Chong, Zhilin Yang, Michael C. S. Wong (2003)

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DOI: 10.1145/948005.948033

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/ACMicec/ChongYW03
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Bessie Chong, Zhilin Yang, Michael C. S. Wong:
Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction. ICEC 2003: 213-219

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