"Enhancing purchase intention through social media brand community: the ..."

Chun-Ming Chang, Wen-Hui Cheng (2016)

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DOI: 10.1145/2971603.2971625

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Chun-Ming Chang, Wen-Hui Cheng:
Enhancing purchase intention through social media brand community: the roles of social presence, interactivity, and peer motivation. ICEC 2016: 22:1-22:7

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