"A Study on the Customer-Based Brand Equity of Online Retailers."

Dauw-Song Zhu, Min-Jone Kuo (2010)

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DOI: 10.1109/ICIS.2010.128

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  persistent URL:
  - https://dblp.org/rec/conf/ACISicis/ZhuK10
Dauw-Song Zhu, Min-Jone Kuo:
A Study on the Customer-Based Brand Equity of Online Retailers. ACIS-ICIS 2010: 295-300

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