"The Paradigm Shift in Customer Analysis: Marketing or IT-Driven?"

Klaus Backhaus, Amir Awan (2019)

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DOI: 10.1007/978-3-030-06234-7_32

access: closed

type: Part in Book or Collection

metadata version: 2019-03-14

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Klaus Backhaus, Amir Awan:
The Paradigm Shift in Customer Analysis: Marketing or IT-Driven? The Art of Structuring 2019: 337-349

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