"Vermarktung hybrider Leistungsbündel - Das ServPay-Konzept."

Klaus Backhaus et al. (2010)

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metadata version: 2020-05-23

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Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Ralf Knackstedt, Oliver Müller, Michael Steiner, Matthias Weddeling:
Vermarktung hybrider Leistungsbündel - Das ServPay-Konzept. Springer 2010, ISBN 978-3-642-12829-5, pp. I-XIII, 1-335

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