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"Vermarktung hybrider Leistungsbündel - Das ServPay-Konzept."
Klaus Backhaus et al. (2010)
- Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Ralf Knackstedt, Oliver Müller, Michael Steiner, Matthias Weddeling:
Vermarktung hybrider Leistungsbündel - Das ServPay-Konzept. Springer 2010, ISBN 978-3-642-12829-5, pp. I-XIII, 1-335
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