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2020 – today
- 2024
[j8]Yuwen Zeng
, Wenhua Hou:
An analysis of price strategies with price matching in the presence of showrooming. Int. Trans. Oper. Res. 31(2): 1061-1092 (2024)- 2022
- [j7]Xiuyi Zhang, Wenhua Hou:
The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability. Eur. J. Oper. Res. 296(2): 601-614 (2022) - [j6]Xiuyi Zhang, Wenhua Hou, Wenqing Zhang:
Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs. Int. J. Prod. Res. 60(3): 977-998 (2022) - 2021
- [j5]Wenhua Hou, Yuwen Zeng:
Strategic Analysis of the Pricing Mechanisms in an Online Book Supply Chain in the Presence of Reference Price Effects. J. Theor. Appl. Electron. Commer. Res. 16(5): 1492-1516 (2021) - [j4]Anaf Abdulkarem, Wenhua Hou:
The Impact of Organizational Context on the Levels of Cross-Border E-Commerce Adoption in Chinese SMEs: The Moderating Role of Environmental Context. J. Theor. Appl. Electron. Commer. Res. 16(7): 2732-2749 (2021) - 2020
- [j3]Yan Yan, Lingjun He, Li Liu, Tao Yang, Wenhua Hou, Hong Xiang, Xiaofeng Xia, Haibo Hu:
Owleyes: A Visual Analytics System for Functions and Connection Patterns of IPv4 Addresses in Networks. IEEE Access 8: 31317-31329 (2020)
2010 – 2019
- 2014
- [j2]Wenqing Zhang, Shanling Li, Dan Zhang, Wenhua Hou:
On the impact of advertising initiatives in supply chains. Eur. J. Oper. Res. 234(1): 99-107 (2014) - 2011
- [j1]Haichao Zheng, Dahui Li, Wenhua Hou:
Task Design, Motivation, and Participation in Crowdsourcing Contests. Int. J. Electron. Commer. 15(4): 57-88 (2011)
2000 – 2009
- 2009
- [c3]Hui Wang, Wenhua Hou, Dahui Li:
Institutional Antecedents and Consequences of Modularity in Business Process Outsourcing. AMCIS 2009: 561 - [c2]Hui Wang, Wenhua Hou, Dahui Li:
Antecendents and Consequences of Modularization in BPO - Based on Transaction Cost Theory and Knowledge-based Theory. ICIS 2009: 62 - 2004
- [c1]Yarui Peng, Wenhua Hou:
A Framework of Total Performance Improvement and Transaction Cost-driven Business Process Outsourcing Strategy. PACIS 2004: 76
Coauthor Index
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