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Thomas S. Gruca

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Journal Articles

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2011
[j7]
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  - journals/eor/LiberaliGN11
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  - https://dblp.org/rec/journals/eor/LiberaliGN11
Guilherme Liberali, Thomas S. Gruca, Walter M. Nique:
The effects of sensitization and habituation in durable goods markets. Eur. J. Oper. Res. 212(2): 398-410 (2011)
2010
[j6]
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  - journals/orgsci/NamGT10
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Inwoo Nam, Thomas S. Gruca, Roger Tracy:
The Effects of Competition on Referral Alliances of Professional Service Firms. Organ. Sci. 21(1): 216-231 (2010)
2005
[j5]
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  - journals/electronicmarkets/GrucaBC05
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Thomas S. Gruca, Joyce E. Berg, Michael Cipriano:
Consensus and Differences of Opinion in Electronic Prediction Markets. Electron. Mark. 15(1): 13-22 (2005)
2003
[j4]
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Thomas S. Gruca, Bruce R. Klemz:
Optimal new product positioning: A genetic algorithm approach. Eur. J. Oper. Res. 146(3): 621-633 (2003)
[j3]
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  - journals/ijecommerce/CaoGK03
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Yong Cao, Thomas S. Gruca, Bruce R. Klemz:
Internet Pricing, Price Satisfaction, and Customer Satisfaction. Int. J. Electron. Commer. 8(2): 31-50 (2003)
[j2]
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  - journals/isf/GrucaBC03
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Thomas S. Gruca, Joyce E. Berg, Michael Cipriano:
The Effect of Electronic Markets on Forecasts of New Product Success. Inf. Syst. Frontiers 5(1): 95-105 (2003)
1999
[j1]
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  - journals/sigkdd/GrucaKP99
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Thomas S. Gruca, Bruce R. Klemz, E. Ann Furr Petersen:
Mining Sales Data using a Neural Network Model of Market Response. SIGKDD Explor. 1(1): 39-43 (1999)

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