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Peter S. H. Leeflang

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Journal Articles

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2017
[j3]
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  dblp key:
  - journals/chb/VriesPRLM17
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  persistent URL:
  - https://dblp.org/rec/journals/chb/VriesPRLM17
Lisette de Vries, Alessandro M. Peluso, Simona Romani, Peter S. H. Leeflang, Alberto Marcati:
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. Comput. Hum. Behav. 75: 272-282 (2017)
2014
[j2]
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  - journals/ijecommerce/ZenettiBLK14
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  - https://dblp.org/rec/journals/ijecommerce/ZenettiBLK14
German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper:
Search Engine Advertising Effectiveness in a Multimedia Campaign. Int. J. Electron. Commer. 18(3): 7-38 (2014)
2003
[j1]
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  dblp key:
  - journals/dss/VerhoefSHL03
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  - https://dblp.org/rec/journals/dss/VerhoefSHL03
Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang:
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decis. Support Syst. 34(4): 471-481 (2003)

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