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ORCIDYung Ho Suh
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Journal Articles
- 2014
[j4]Liu Fan, Yung Ho Suh:
Why do users switch to a disruptive technology? An empirical study based on expectation-disconfirmation theory. Inf. Manag. 51(2): 240-248 (2014)- 2010
- [j3]Ja-Chul Gu, Liu Fan, Yung Ho Suh, Sang-Chul Lee:
Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems. Cyberpsychology Behav. Soc. Netw. 13(3): 287-297 (2010) - 2009
- [j2]Ja-Chul Gu, Sang-Chul Lee, Yung Ho Suh:
Determinants of behavioral intention to mobile banking. Expert Syst. Appl. 36(9): 11605-11616 (2009) - 2004
- [j1]Sang-Chul Lee, Yung Ho Suh, Jae Kyeong Kim, Kyoung Jun Lee:
A cross-national market segmentation of online game industry using SOM. Expert Syst. Appl. 27(4): 559-570 (2004)
Conference and Workshop Papers
- 2006
- [c4]Sang-Chul Lee, Jae-Young Moon, Yung Ho Suh:
A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM. ICANN (2) 2006: 904-912 - [c3]Sang-Chul Lee, Ja-Chul Gu, Yung Ho Suh:
A Comparative Analysis of Clustering Methodology and Application for Market Segmentation: K-Means, SOM and a Two-Level SOM. ISMIS 2006: 435-444 - [c2]Sang-Chul Lee, Jae-Young Moon, Jae Kyeong Kim, Yung Ho Suh:
Application of a Two-Level Self Organizing Map for Korean Online Game Market Segmentation. SSPR/SPR 2006: 808-816 - 2005
- [c1]Jae-Young Moon, Sang-Chul Lee, Nam-Hee Kim, Yung Ho Suh:
What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model. SKG 2005: 112
Coauthor Index
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