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Roger Longbotham

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2010 – 2019

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2017
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Ron Kohavi, Roger Longbotham:
Online Controlled Experiments and A/B Testing. Encyclopedia of Machine Learning and Data Mining 2017: 922-929
2014
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Ron Kohavi, Alex Deng, Roger Longbotham, Ya Xu:
Seven rules of thumb for web site experimenters. KDD 2014: 1857-1866
2012
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Ron Kohavi, Alex Deng, Brian Frasca, Roger Longbotham, Toby Walker, Ya Xu:
Trustworthy online controlled experiments: five puzzling outcomes explained. KDD 2012: 786-794
2010
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Ron Kohavi, Roger Longbotham, Toby Walker:
Online Experiments: Practical Lessons. Computer 43(9): 82-85 (2010)
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Ron Kohavi, Roger Longbotham:
Unexpected results in online controlled experiments. SIGKDD Explor. 12(2): 31-35 (2010)

2000 – 2009

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2009
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Ron Kohavi, Roger Longbotham, Dan Sommerfield, Randal M. Henne:
Controlled experiments on the web: survey and practical guide. Data Min. Knowl. Discov. 18(1): 140-181 (2009)
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Thomas Crook, Brian Frasca, Ron Kohavi, Roger Longbotham:
Seven pitfalls to avoid when running controlled experiments on the web. KDD 2009: 1105-1114
2007
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Ron Kohavi, Roger Longbotham:
Online Experiments: Lessons Learned. Computer 40(9): 103-105 (2007)

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