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Sofia Berto Villas-Boas

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Journal Articles

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2010
[j2]
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  - journals/mktsci/DraganskaKV10
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Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas:
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. Mark. Sci. 29(1): 57-74 (2010)
2008
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Sofia Berto Villas-Boas, J. Miguel Villas-Boas:
Learning, Forgetting, and Sales. Manag. Sci. 54(11): 1951-1960 (2008)

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