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Denisa Bogdana Abrudan

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2023
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Munazza Saeed, Zafer Adiguzel, Imran Shafique, Masood Nawaz Kalyar, Denisa Bogdana Abrudan:
Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism. Bus. Process. Manag. J. 29(4): 1204-1226 (2023)

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