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Ruihao Li 0004

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affiliation: University of Science and Technology Beijing, School of Economics and Management, China

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2020 – today

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2024
[j1]
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  - journals/ecra/WangLYL24
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  - https://dblp.org/rec/journals/ecra/WangLYL24
Qian Wang, Xixi Li, Xiangbin Yan, Ruihao Li:
How to enhance consumers' purchase intention in live commerce? An affordance perspective and the moderating role of age. Electron. Commer. Res. Appl. 67: 101438 (2024)
2023
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  dblp key:
  - conf/pacis/0004WYLY23
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Ruihao Li, Qian Wang, Xinlin Yao, Xixi Li, Xiangbin Yan:
Growing Business in Live Commerce: A Tripartite Perspective and Product Heterogeneity. PACIS 2023: 18
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Ruihao Li, Qian Wang, Xinlin Yao, Xixi Li, Xiangbin Yan:
A Tripartite View on Performance Matrices of Live Commerce. WHICEB (1) 2023: 39-49

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