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Yu (Eric) Kou

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2022
[j2]
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Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou:
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. Mark. Sci. 41(6): 1029-1044 (2022)
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Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou:
Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses. Mark. Sci. 41(6): 1053-1056 (2022)

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