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Alma Casas-Frausto

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2021
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Alma Casas-Frausto, Bogart Yail Márquez, Samantha Jiménez, Arnulfo Alanis:
Deciphering Consumer Behavior Through Emotions Using Neuromarketing. ICICT (1) 2021: 571-580
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Alma Casas-Frausto, Bogart Yail Márquez, Rosana Gutierrez, José Sergio Magdaleno-Palencia:
The Role Neuromarketing Emotion as Key to Defining Consumer Behavior. KES-AMSTA 2021: 385-394

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