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Petra Martinek-Kuchinka

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2019
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Stefan Koch, Thomas Werani, Alexander Schauberger, Manuel Mühlburger, Bernhard Freiseisen, Petra Martinek-Kuchinka:
Geschäftsmodell-getriebene Planung von Digitalisierungsmaßnahmen in Business-to-Business-Märkten - Ein Vorgehensmodell. HMD Prax. Wirtsch. 56(2): 468-484 (2019)

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