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Chunping Jiang

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2020 – today

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2021
[c4]
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Chunping Jiang, Fan Zhou:
Reducing Online Sellers' Opportunistic Behavior: Designing Information Consistency and Information Relevancy. IHIET (Paris) 2021: 147-152

2010 – 2019

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2010
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Yongqiang Sun, Kai H. Lim, Chunping Jiang, Jerry Zeyu Peng, Xiaojian Chen:
Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation. Comput. Hum. Behav. 26(6): 1614-1624 (2010)

2000 – 2009

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2009
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Chunping Jiang, Kai H. Lim, Yongqiang Sun, Jerry Zeyu Peng:
Does Content Relevance Lead to Positive Attitude toward Websites? Exploring the Role of Flow and Goal Specificity. AMCIS 2009: 727
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Chunping Jiang, Kai H. Lim, Yongqiang Sun:
Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition. ICIS 2009: 176
2008
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Yongqiang Sun, Kai H. Lim, Jerry Zeyu Peng, Chunping Jiang, Xiaojian Chen:
Why and When Will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory. AMCIS 2008: 259

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