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Iryna Balandina

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2020 – today

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2021
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Andrii Galkin, Paula Bajdor, Dmytro Prunenko, Iryna Balandina, Iryna Polchaninova, Mykola Pysarevskyi, Iryna Pysareva, Olha Radionova:
Assessing Buyer's Energy Consumed in the Purchase Process. ARTIIS 2021: 684-694

2010 – 2019

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2018
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Andrii Galkin, Oleksij Prasolenko, Kateryna Chebanyuk, Iryna Balandina, Armen Atynian, Larysa Obolentseva:
The Neuromarketing ICT Technique for Assessing Buyer Emotional Fatigue. ICTERI 2018: 243-253

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