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Trung Dam-Huy Thai

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Journal Articles

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2024
[j3]
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  dblp key:
  - journals/anor/ThanhZTHS24
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  persistent URL:
  - https://dblp.org/rec/journals/anor/ThanhZTHS24
Tan Vo Thanh, Mustafeed Zaman, Trung Dam-Huy Thai, Rajibul Hasan, Dagnachew Leta Senbeto:
Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach. Ann. Oper. Res. 333(2): 1019-1044 (2024)
2021
[j2]
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  - journals/ijinfoman/WangMT21
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Tien Wang, Xuan Tai Mai, Trung Dam-Huy Thai:
Approach or avoid? The dualistic effects of envy on social media users' behavioral intention. Int. J. Inf. Manag. 60: 102374 (2021)
2020
[j1]
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  - journals/chb/ThaiW20
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Trung Dam-Huy Thai, Tien Wang:
Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA). Comput. Hum. Behav. 113: 106499 (2020)

Conference and Workshop Papers

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2016
[c1]
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  - conf/pacis/WangYT16
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Tien Wang, Ralph Keng-Jung Yeh, Trung Dam-Huy Thai:
Toward a Model for the Role of Product Involvement in the effect of Mobile Advertising Features. PACIS 2016: 254

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