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Mercy Mpinganjira

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Journal Articles

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2024
[j5]
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  dblp key:
  - journals/aslib/IzogoM24
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  persistent URL:
  - https://dblp.org/rec/journals/aslib/IzogoM24
Ernest Emeka Izogo, Mercy Mpinganjira:
Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes. Aslib J. Inf. Manag. 76(2): 353-378 (2024)
2019
[j4]
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  - journals/jsit/Mpinganjira19
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Mercy Mpinganjira:
Cognitive absorption and behavioural intentions in virtual health communities. J. Syst. Inf. Technol. 21(1): 122-145 (2019)
2018
[j3]
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  - journals/iam/Mpinganjira18
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Mercy Mpinganjira:
Precursors of trust in virtual health communities: A hierarchical investigation. Inf. Manag. 55(6): 686-694 (2018)
2016
[j2]
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  - journals/ijinfoman/MadukuMD16
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Daniel K. Maduku, Mercy Mpinganjira, Helen Inseng Duh:
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. Int. J. Inf. Manag. 36(5): 711-723 (2016)
2015
[j1]
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  - journals/jeco/Mpinganjira15
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Mercy Mpinganjira:
Online Store Loyalty: An Investigation of Drivers and Outcomes. J. Electron. Commer. Organ. 13(4): 55-73 (2015)

Conference and Workshop Papers

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2022
[c1]
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  - conf/centeris/WambaGTBM22
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Samuel Fosso Wamba, Sibukele Gumbo, Hossana Twinomurinzi, Kelvin Joseph Bwalya, Mercy Mpinganjira:
Digital transformation under Covid-19: A Bibliometric Study and future research agenda. CENTERIS/ProjMAN/HCist 2022: 271-278

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