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Senthilarasu Balasubramanian

Senthil Arasu Balasubramanian – B. Senthil Arasu

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2022
[j8]
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Senthil Arasu Balasubramanian, B. Jonath Backia Seelan, Thamaraiselvan Natarajan:
Suspicious tweet identification using machine learning approaches for improving social media marketing analysis. Int. J. Bus. Intell. Data Min. 21(3): 290-299 (2022)
2020
[j7]
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B. Senthil Arasu, B. Jonath Backia Seelan, N. Thamarai Selvan:
A machine learning-based approach to enhancing social media marketing. Comput. Electr. Eng. 86: 106723 (2020)
2019
[j6]
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Senthil Arasu Balasubramanian, G. S. Radhakrishna, P. Sridevi, Thamaraiselvan Natarajan:
Business health characterisation of listed Indian companies using data mining techniques. Int. J. Bus. Inf. Syst. 32(3): 324-363 (2019)
2016
[j5]
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  - journals/ijebr/JagannathanBN16
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Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan:
A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From India. Int. J. E Bus. Res. 12(3): 26-43 (2016)
2015
[j4]
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Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam:
Examining beliefs, values and attitudes towards social media advertisements: results from India. Int. J. Bus. Inf. Syst. 20(4): 427-454 (2015)
2013
[j3]
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Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam:
The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. Int. J. Online Mark. 3(4): 43-67 (2013)
2011
[j2]
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N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram:
Role of Existing Channels on Customer Adoption of New Channels: A Case of ATM and Internet Banking. Electron. J. Inf. Syst. Dev. Ctries. 45(1): 1-15 (2011)
[j1]
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N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram:
Behavioral Intention Towards Mobile Banking in India: The Case of State Bank of India (SBI). Int. J. E Serv. Mob. Appl. 3(4): 37-56 (2011)

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