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Journal Articles
- 2023
[j7]Ezlika M. Ghazali
, Hussam Al Halbusi, Fadi Abdel Muniem Abdel Fattah, Md. Uzir Hossain Uzir, Dilip S. Mutum, Foon-Lip Tan:
A study of player behavior and motivation to purchase Dota 2 virtual in game items. Kybernetes 52(6): 1937-1961 (2023)- 2022
- [j6]Wan Nurhayati Wan Ab. Rahman, Dilip S. Mutum, Ezlika M. Ghazali:
Consumer Engagement With Visual Content on Instagram: Impact of Different Features of Posts by Prominent Brands. Int. J. E Serv. Mob. Appl. 14(1): 1-21 (2022) - 2020
- [j5]Ezlika M. Ghazali, Dilip S. Mutum, Michele Hui-Jing Pua, T. Ramayah:
Status-quo satisfaction and smartwatch adoption: a multi-group analysis. Ind. Manag. Data Syst. 120(12): 2319-2347 (2020) - 2019
- [j4]Ezlika M. Ghazali, Dilip S. Mutum, Mei-Yuen Woon:
Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go. Internet Res. 29(3): 504-528 (2019) - [j3]Ezlika M. Ghazali, Dilip S. Mutum, Mei-Yuen Woon:
Exploring player behavior and motivations to continue playing Pokémon GO. Inf. Technol. People 32(3): 646-667 (2019) - 2016
- [j2]Ezlika M. Ghazali, Bang Nguyen, Dilip S. Mutum, Amrul Asraf Mohd-Any:
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers. Electron. Mark. 26(2): 157-171 (2016) - 2012
- [j1]Bang Nguyen, Dilip S. Mutum:
A review of customer relationship management: successes, advances, pitfalls and futures. Bus. Process. Manag. J. 18(3): 400-419 (2012)
Coauthor Index
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