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Gensheng (Jason) Liu

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Journal Articles

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2012
[j2]
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Gensheng (Jason) Liu, Rachna Shah, Emin Babakus:
When to Mass Customize: The Impact of Environmental Uncertainty. Decis. Sci. 43(5): 851-887 (2012)
2006
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Gensheng (Jason) Liu, Rachna Shah, Roger G. Schroeder:
Linking Work Design to Mass Customization: A Sociotechnical Systems Perspective. Decis. Sci. 37(4): 519-545 (2006)

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