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B. P. S. Murthi

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Journal Articles

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2015
[j4]
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  - journals/mktsci/MurthiRR15
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B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford:
Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History. Mark. Sci. 34(6): 779-786 (2015)
2014
[j3]
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Byungwan Koh, B. P. S. Murthi, Srinivasan Raghunathan:
Shifting Demand: Online Music Piracy, Physical Music Sales, and Digital Music Sales. J. Organ. Comput. Electron. Commer. 24(4): 366-387 (2014)
2013
[j2]
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Shweta Singh, B. P. S. Murthi, Erin Steffes:
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. Eur. J. Oper. Res. 224(2): 425-434 (2013)
2003
[j1]
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B. P. S. Murthi, Sumit Sarkar:
The Role of the Management Sciences in Research on Personalization. Manag. Sci. 49(10): 1344-1362 (2003)

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