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International Journal of Technology and Educational Marketing, Volume 7
Volume 7, Number 1, 2017
- Henry Wai Leong Ho:
International Students' Perceptions of Services and Supports Provided: A Case Study of a Mid-Sized University in the USA. 1-14 - Michael L. Harris, Carolyn Findley Musgrove, Kathryn W. Ernstberger, K. Christopher Cox, Pilsik Choi:
Differential Effects of Marketing Messages in Online Advertising for an MBA Program. 15-25 - Josie L. Andrews, Jonathan E. Taylor:
Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners. 26-37 - Neeta Baporikar:
Imperatives in Leading Institutions of Higher Learning: Focus B-School. 38-51
Volume 7, Number 2, 2017
- Chiung-Li Li, Yun-Hui Lin, Yi-Hsuan Chen, Wei-Shuo Lo:
Reflexive Tourism Supply Chain Management: Sustainability in Higher Education in the Asia-Pacific Context. 1-16 - Asma Khatun, Kawther Aldhaln:
Effectiveness of WhatsApp: A Social Media Tool for Student's Activities in Saudi Arabia. 17-23 - Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani:
Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector. 24-44 - Prashant Tukaram Mahajan, Suresh Baliram Golahit:
Influence of People Mix in Selecting Institute of Technical Education: A Case Study of North Maharashtra University Region. 45-55
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