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International Journal of Electronic Business, Volume 20

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Volume 20, Number 1, 2025

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Jie Chen:
Exploring the impact of electronic marketing on firm e-sales performance: empirical evidence from B2C vs. B2B perspectives and future challenges. 1-16
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Lingya Zhang:
Internet of things vs. factory of things: an evaluation of evolving technologies for corporate sustainable development. 17-33
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Liping Wang:
Entrepreneurship vs. e-entrepreneurship: an evaluation of entrepreneurial orientations for social and economic development. 34-49
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  - journals/ijeb/YuHT25
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Li-Chen Yu, Chia-Lin Hsu, Ya-An Tsui:
Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours. 50-74
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  - journals/ijeb/ZhaoWZRW25
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Yang Zhao, Yufang Wang, Jiangli Zhang, Jiawen Ren, Lin Wang:
Exploring the influence path of brand relationship quality of agricultural products' regional public brand with a dual-attention perspective. 75-97
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  - journals/ijeb/MachadoCL25
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Cândida Sofia Machado, Cláudia Cardoso, Natália Lemos:
Determinants of health apps' demand: a study on Google Play Store. 98-117

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