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HMD - Praxis der Wirtschaftsinformatik, Band 211

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Band 211, Februar 2000

Elektronische Medien

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Rolf M. Katzsch:
Editorial. 1-2
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Cartoon. 7
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Roswitha R. Kortheuer:
Einwurf: Konsumentenzeit: TVPC nach 20 Uhr. 7-8
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Horst W. Opaschowski:
Generation @. Wegbereiter zu einem elektronisch geprägten Lebensstil. 11-18
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Nelson Killius, Jens Müller-Örlinghausen:
Innovative Geschäftsmodelle in elektronischen Medien. 19-27
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Gunther Guzielski:
Multimedia-Multicast - Plattform für neue Dienste. 24-42
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Peter Bienert:
Das Mediengerät der Zukunft. Fernsehcomputer oder Computerfernseher? 43-52
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Thomas Hess, Joachim Rawolle:
Redaktionssysteme für klassische und digitale Medien. 53-65
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Stefan Ring, Udo Winand:
Haushaltsgerechte Oberflächen für E-Commerce-Systeme. 67-78
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Günter Silberer:
Interaktives Marketing mit elektronischen Medien. 79-88
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Andreas Meier, Jacques Pasquier-Rocha, Gitta Marchand, Adrian Sieber, Daniel Wismer:
Elektronische Bücher für Wissensvermittlung und Unterhaltung. 89-96
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Reinhard Liedl:
Strategien zur Nutzung interaktiver Medien am Beispiel des Bertelsmann-Konzerns. 97-105
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Hubert Österle, Andreas Muther:
Radikale Kundenzentrierung im Informationszeitalter: Wie moderne Informationstechniken die Gesetze der Anbieter-Kunden-Beziehung verändern und wie Manager darauf reagieren müssen. 107-117

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