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AdKDD@KDD 2008: Las Vegas, NV, USA

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Ying Li, Arun C. Surendran, Dou Shen:
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD '08, Las Vegas, Nevada, USA, August 24, 2008. ACM 2008, ISBN 978-1-60558-277-1
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  - conf/adkdd/AuerbachGS08
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Jason Auerbach, Joel Galenson, Mukund Sundararajan:
An empirical analysis of return on investment maximization in sponsored search auctions. 1-9
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  - conf/adkdd/LambertP08
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Diane Lambert, Daryl Pregibon:
Online effects of offline ads. 10-17
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  - conf/adkdd/GhoseY08
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Anindya Ghose, Sha Yang:
Comparing performance metrics in organic search with sponsored search advertising. 18-26
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  - conf/adkdd/HuYL08
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Derek Hao Hu, Qiang Yang, Ying Li:
An algorithm for analyzing personalized online commercial intention. 27-36
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  - conf/adkdd/YihM08
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Wen-tau Yih, Christopher Meek:
Consistent phrase relevance measures. 37-44
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  - conf/adkdd/Bhat008
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Suma Bhat, Kenneth Church:
Variable selection for ad prediction. 45-49
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Jessica Staddon:
Sponsored ad-based similarity: an approach to mining collective advertiser intelligence. 50-56

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